The flower is a speciality of the cliff-face of Scout Scar escarpment, limestone rock facing south and south-west. Hoary Rockrose cannot tolerate competition, so it thrives on rock where other plants cannot.
Fortunately, there are few plants growing on shallow rock terraces set slightly back from the cliff- top. So I took close-ups to show the pink stems, the grey-green ( hoary) leaves for which it is named, and the flowers.